| PointInsight for Public Affairs > Technology for Issues Management |
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| PointInsight combines the power of technology with traditional issues management skills. Providing issues managers and public affairs professionals with the tools that essential for issues management in today's environment. |
| The table below shows the critical focus areas that are now needed and how technology is expected to become an effective tool. |
| Key Issue Management Process |
What is Needed for Effective Issue Management |
| Issue identification |
Active scanning; Early identification |
| Prioritization and Impact |
Ability to focus on high impact areas. Maintain priority within organization |
| Planning and execution |
Collaboration & Communication; Leverage multiple resources; Involve stakeholders |
| Accountability |
Documentation; Compliance; Reporting; Tracking |
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| PointInsight addresses all of the above critical areas and delivers the tools that are expected for effective issues management |
| PointInsight Provides Critical Tools for Effective Issues Management |
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Active scanning of news, web sites, and blogs - with MediaConnect™ |
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Risk Assessment supported by the ability to prioritize and translate into planning |
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Creation of Cross Functional teams to provide a highly collaborative issues management environment |
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Specialized communication for issues management and tracking |
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Archival, documentation repository, reporting, exception tracking |
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Creation of cross-functional teams |
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Treat and Probability Ratings |
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